We believe that building a sustainable digital video business doesn’t have to be impossibly complicated or outrageously expensive; with the right strategy, partners and execution, video is cake.
We want to make video businesses better. Easier. More profitable.
So we brought together our collective expertise in video products, media, advertising & technology to form CakeWorks, a boutique digital video agency that launches and accelerates high-growth media businesses.
What We Do
How we work, why we’re obsessed with video… our mantras for success:
Count, double-count. Know where the goal posts are. Set benchmarks. Shout them out to the team. Any of our projects, from a multi-app OTT launch to a Vitamin-D sunshine-infused walk around the block, begins with setting, tracking (and training teams) on time, metrics, meters and dollars (spent and earned).
Cross the finish line. Even if you’re crawling, even if you’re dead last, just get it done. Execution without strategy is expensive; strategy without execution is demoralizing. The last step is as important as the first. Fear of failure costs businesses millions; distraction from the end point, even more. You miss 100% of the shots you do not take. Just do it.
Watch, listen, share. People, this is video. Your desert island movies, your binge-watching TV episodes, your viral comedic clips, your Snapchat, Instagram and YouTube obsessions. Be transparent. Enjoy, appreciate, applaud, have fun.
Celebrate. Work hard, play hard. We honor time off, and accommodate our clients’ vacations. We pop bubbly – and eat cake – when new products launch, and love nothing more than cheering on our partners, from near and far.
Say thank you. Grandmothers know best. We are grateful for the projects, people, ideas and innovation that surround us every day, and start and end each day with #gratitude.
Be smart, do good, play well, eat cake.
What We Do
We will build, create and make you money. Period.
We don’t throw PowerPoint over the wall, and we don’t “worry about revenue later.” From thorny product issues to content models and monetization thru competitive market launches, we make video businesses work.
CakeWorks by the numbers
CakeWorks by the numbers
We focus on video operations, strategy, products, programming, platforms, audiences – and dollars. We not only make recommendations, we drive execution. We bridge traditional media companies and the most disruptive start-ups in Silicon Valley and Silicon Alley to create innovative and profitable video experiences. Years of experience and dozens of client launches have proven that connecting complementary teams to empower smart digital strategies can simplify product launches, and accelerate revenue.
We have been challenged and inspired by dozens of amazing clients. #gratitude
Are you ready to build a video channel, or need to know where to start? Are you debating short-form vs. long-form, or wondering what the right CPM is for pre-roll? Does OTT – or Snapchat – have you perplexed? Do you need help attracting bigger audiences and more views? Is your content awesome, but your revenue not so much? Let’s chat, we’d love to help!
“CakeWorks has been absolutely crucial to the success of our video initiative. They have been involved in everything from the initial strategy to product development, creative production and partnership management. As we all know, you can’t plan for unforeseen issues and “bumps in the road,” but CakeWorks’ amazing diversity, depth and flexibility have been absolutely essential in overcoming those challenges. They have not only been the consummate partners, they’ve become integral members of our team and are widely recognized as strategic video experts, who will do anything and everything to make projects successful.”
Rich Antoniello, CEO, Complex Media
“To be the best you want to work with the best, and no one knows the digital video world better than Becca and Cara and their CakeWorks team. Thoughtful, responsive, smart, connected and fun—what more can you ask from a consulting partner?”
Phil Alvidrez, Executive In Charge Of Production, RightThisMinute
“The industry would call CakeWorks a boutique video strategy firm. I’ve known the co-founders, Rebecca (CEO) and Cara (COO), for almost a decade now and would say that they’re the industry’s best kept secret on video monetization. They work with amazing brands designing highly strategic, transformational solutions and are extremely well connected. It’s well past time for you to be introduced to them.”
Lee Chen, Head of Strategic Partnerships, Fastly
“CakeWorks has been an amazing partner, helping Accuen create and drive a very successful strategy, as well as coordinating multiple stakeholders and cross-functional teams. We would welcome the opportunity to work with them again.”
Josh Jacobs, former CEO, Accuen Media, An OmnicomMediaGroup Company
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