What Winning Looks Like

Victory requires 100 fathers and mothers, or else defeat is inevitable. CourtVision was conceived five years ago as a new way to watch games, and it would have been orphaned without dozens of guardian angels… and the brilliant minds at CakeWorks who lent support and expertise at every step.

— Gillian Zucker

President, Business Operations

CakeWorks has been absolutely crucial to the success of our video initiative. They have been involved in everything from the initial strategy to product development, creative production and partnership management. As we all know, you can’t plan for unforeseen issues and “bumps in the road,” but CakeWorks’ amazing diversity, depth and flexibility have been absolutely essential in overcoming those challenges. They have not only been the consummate partners, they’ve become integral members of our team and are widely recognized as strategic video experts, who will do anything and everything to make projects successful.

— Rich Antoniello

CEO & Chairman

CakeWorks has been an amazing partner, helping Accuen create and drive a very successful strategy, as well as coordinating multiple stakeholders and cross-functional teams. We would welcome the opportunity to work with them again.

— Josh Jacobs

Former CEO

To be the best you want to work with the best, and no one knows the digital video world better than Becca and Cara and their CakeWorks team. Thoughtful, responsive, smart, connected and fun—what more can you ask from a consulting partner?

— Phil Alvidrez

Executive in charge of production

It’s easy to say, ‘We have a video initiative!’  What’s hard is figuring out the most efficient path from to concept to launch to sustained business. The CakeWorks team has consistently provided our LightWorkers division with practical, strategically sound guidance and insight, plus day-to-day support when we’ve needed it.  Not to mention that Becca, Cara and their colleagues are just plain fun to work with. We’re not yet at the end of our road, but I’m glad we’re travelling it with CakeWorks.

— Brian Edwards

President, Television Operations

Whether you’re seeking the latest on video market trends and deep insights, strategic planning or video programming creation and distribution, CakeWorks is a market leader.  The seasoned CakeWorks team understands and helps builds businesses that are leading edge as well as market responsive, while being capital efficient and revenue producing. Understanding the video business today, and where it is headed tomorrow, is critical in today’s ever-changing media climate. CakeWorks delivers!

— J. R. McCabe

Chief Digital Officer

I’ve worked with CakeWorks twice: at Yahoo where they mapped a comprehensive business, operational and technical strategy and at New Form, where we used CakeWorks as a key strategic consultant during our early days. CakeWorks is extremely knowledgeable about the online video space; their contacts, knowledge base and experience in the video ecosystem are unparalleled. They’ve added to our business, provided expertise and analysis and are a trusted partner in making business-critical decisions. Put simply: they know everybody and have done most everything. I’d highly recommend CakeWorks for projects large and small and look forward to partnering with CakeWorks well into the future.

— J.C. Cangilla


The industry would call CakeWorks a boutique video strategy firm. I’ve known the co-founders, Rebecca (CEO) and Cara (COO), for almost a decade now and would say that they’re the industry’s best kept secret on video monetization. They work with amazing brands designing highly strategic, transformational solutions and are extremely well connected. It’s well past time for you to be introduced to them.

— Lee Chen

Head of Strategic Partnerships


CakeWorks has offices in New York and San Francisco, with partners around the globe.
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