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Team
Privacy Matters
CakeWorks strives every day to collaborate with good people, smart technology and creative solutions to drive value across the media ecosystem, but we also thoroughly respect the needs of our clients to protect their individual businesses and pre-launch strategies. It should go without saying that we don’t share client data unless published elsewhere, we don’t make introductions without express permission, and we don’t accept fees for competitive recommendations or referrals. We are very open with our own research and thought-leadership, but have confidential lock-down on all partners’ initiatives. (Please don’t ask.) Let’s empower each other strategically and brilliantly to keep the video ecosystem burning brightly.
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What We Do
CakeWorks' Mantras
How we work, why we’re obsessed with video… our mantras for success:
Count, double-count. Know where the goal posts are. Set benchmarks. Shout them out to the team. Any of our projects, from a multi-app OTT launch to a Vitamin-D sunshine-infused walk around the block, begins with setting, tracking (and training teams) on time, metrics, meters and dollars (spent and earned).
Cross the finish line. Even if you’re crawling, even if you’re dead last, just get it done. Execution without strategy is expensive; strategy without execution is demoralizing. The last step is as important as the first. Fear of failure costs businesses millions; distraction from the end point, even more. You miss 100% of the shots you do not take. Just do it.
Watch, listen, share. People, this is video. Your desert island movies, your binge-watching TV episodes, your viral comedic clips, your Snapchat, Instagram and YouTube obsessions. Be transparent. Enjoy, appreciate, applaud, have fun.
Celebrate. Work hard, play hard. We honor time off, and accommodate our clients’ vacations. We pop bubbly – and eat cake – when new products launch, and love nothing more than cheering on our partners, from near and far.
Say thank you. Grandmothers know best. We are grateful for the projects, people, ideas and innovation that surround us every day, and start and end each day with #gratitude.
Be smart, do good, play well, eat cake.
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Select Clients
CakeWorks by the numbers
We focus on video operations, strategy, products, programming, platforms, audiences – and dollars. We not only make recommendations, we drive execution. We bridge traditional media companies and the most disruptive start-ups in Silicon Valley and Silicon Alley to create innovative and profitable video experiences. Years of experience and dozens of client launches have proven that connecting complementary teams to empower smart digital strategies can simplify product launches, and accelerate revenue.
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Testimonials
Select Clients
We have been challenged and inspired by dozens of amazing clients. #gratitude
Are you ready to build a video channel, or need to know where to start? Are you debating short-form vs. long-form, or wondering what the right CPM is for pre-roll? Does OTT – or Snapchat – have you perplexed? Do you need help attracting bigger audiences and more views? Is your content awesome, but your revenue not so much? Let’s chat, we’d love to help!
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Worth Reading
Testimonials
“CakeWorks has been absolutely crucial to the success of our video initiative. They have been involved in everything from the initial strategy to product development, creative production and partnership management. As we all know, you can’t plan for unforeseen issues and “bumps in the road,” but CakeWorks’ amazing diversity, depth and flexibility have been absolutely essential in overcoming those challenges. They have not only been the consummate partners, they’ve become integral members of our team and are widely recognized as strategic video experts, who will do anything and everything to make projects successful.”
Rich Antoniello, CEO, Complex Media
“To be the best you want to work with the best, and no one knows the digital video world better than Becca and Cara and their CakeWorks team. Thoughtful, responsive, smart, connected and fun—what more can you ask from a consulting partner?”
Phil Alvidrez, Executive In Charge Of Production, RightThisMinute
“The industry would call CakeWorks a boutique video strategy firm. I’ve known the co-founders, Rebecca (CEO) and Cara (COO), for almost a decade now and would say that they’re the industry’s best kept secret on video monetization. They work with amazing brands designing highly strategic, transformational solutions and are extremely well connected. It’s well past time for you to be introduced to them.”
Lee Chen, Head of Strategic Partnerships, Fastly
“CakeWorks has been an amazing partner, helping Accuen create and drive a very successful strategy, as well as coordinating multiple stakeholders and cross-functional teams. We would welcome the opportunity to work with them again.”
Josh Jacobs, former CEO, Accuen Media, An OmnicomMediaGroup Company
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Good Cakes
We believe in kindness – and one way that we support the communities where we live and do our work is by giving back. It has been a part of our DNA since we founded CakeWorks.
Our contributions, leadership and efforts help create stronger, healthier places for our partners and associates to work and live. We are grateful for the ability to share our profits with people we admire: everyday heroes with vision and creativity who are doing their best to effect change and to help others. CakeWorks is committed to organizations and people who are making the world better – from the tiniest bit to mountain-moving, and we are honored and humbled to support a variety of causes, including:
Please visit them and learn more. And contact us if you have a GoodCakes cause you would like to suggest: info@cake-works.com